American Marketing Association (AMASV), Sacramento Valley

President

This e-mail address is being protected from spambots. You need JavaScript enabled to view it is serving her fourth year on the board as President. Her mission is to serve members' needs, and encourage the active involvement of all AMASV members, board of directors and volunteers.

Diana is Vice President and Marketing Director for American River Bankshares, the parent company of American River Bank, a community business bank serving the Greater Sacramento Area that operates a family of financial services providers, including North Coast Bank in Sonoma County and Bank of Amador in Amador County.

She is based out of the corporate headquarters in Rancho Cordova and is responsible for marketing, internal communications, public and investor relations. She leads strategic marketing initiatives at all divisions, including Web site lead generation, business acquisition campaigns, email marketing and sales support.

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President-Elect

This e-mail address is being protected from spambots. You need JavaScript enabled to view it is serving his seventh year on the board as President-Elect. Most recently, Ray founded Razor Sharp PR. Leveraging more than 14 years of extensive public relations and media strategy experience, Ray develops and manages clients' national and regional public image campaigns.

Over the years, Ray has repeatedly been recognized for excellence in public relations; winning professional awards for specific PR programs and campaigns, managing individual PR events, and for opinion, press release and media advisory writing. His experience spans numerous business sectors, including finance, real estate, legal, healthcare, technology, agriculture and education.

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Past President

This e-mail address is being protected from spambots. You need JavaScript enabled to view it is serving her sixth year on the board and has moved into the role of Past President. Amira's goal this year is to be a resource to the President and to encourage the active involvement of all AMASV members, board of directors and volunteers.

Amira has been managing Marketing and Communications for Delegata, a transformation management and technology consulting firm, since February 2002. Her responsibilities include corporate communications, branding, tradeshows, seminars, collateral, press releases, Web site, awards, public relations, presentations and community events. Prior to her move to Sacramento, she managed various sales development and marketing projects in the Bay Area at Lucent Technologies, BroadVision and Siebel Systems.

In her spare time, Amira enjoys traveling, discovering new restaurants, reading and planning events for her friends and family.

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VP/Programming

This e-mail address is being protected from spambots. You need JavaScript enabled to view it is VP/Programming, responsible for recruiting marketing experts for the chapter's monthly luncheons, maintaining the chapter's reputation as the pre-eminent source in our region for personal and professional career development for marketers.

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VP/Membership

This e-mail address is being protected from spambots. You need JavaScript enabled to view it is VP/Membership. Joy guides our membership recruitment and retention programs, while maintaining our AMASV database in conjunction with AMA International Headquarters in Chicago. She works closely with other board members to ensure AMASV member satisfaction.

Joy Miller is the owner of Proforma Direct Effect in Cameron Park. Proforma is one of the largest providers of promotional products, company apparel, printing and multi-media in North America. If you are trying to catch attention at a tradeshow, implement an employee incentive program; print your company's annual report or build your brand, Proforma helps you connect with your audience. With over 600 locations, our clients benefit from the resources of a large North American organization with the responsiveness of a local business.

When Joy has free time you can find her enjoying the outdoors with her husband, two young sons and Australian Sheppard usually hiking, camping or skiing.

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VP/Hospitality

This e-mail address is being protected from spambots. You need JavaScript enabled to view it serves as VP/Hospitality for the AMASV. In her role, she is responsible for coordinating the AMASV's monthly luncheons as well as all other networking mixers and special events. The Operations Team also includes Jennifer Beile and Dana Pearson who serve as Co-Directors of Networking and Operations. These three will often be the first friendly faces you see at our event registration desk greeting our members. You will also see them mingling with members at events to facilitate the networking games and event logistics.

Laura has spent most of her career in Sales and Marketing. For the last five years she has found a home at The Sacramento Bee and currently works as a Major Accounts Manager in the Advertising Division. She has successfully integrated her knowledge in the marketing field and consults with her clients in order to help them efficiently invest their advertising budgets in multi-media channels (print, online, mobile etc.) thus increasing their revenue and market share.

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Co-VP/Communications

Serving on the AMASV Board of Directors for her sixth year, This e-mail address is being protected from spambots. You need JavaScript enabled to view it is a senior account executive at Wallrich Landi Integrated Marketing Communications in Sacramento. Working alongside Amir Zamanian as a co-VP, Jennifer coordinates communications and publicity, keeping members and friends of AMASV updated on the latest chapter developments.

Since 1990, Wallrich Landi has built a loyal clientele of business, government and non-profit organizations who value the firm's strategic approach and comprehensive in-house capabilities, spanning from message development through visual design and technical engineering. Project focus at Wallrich Landi includes branding, promotional literature, advertising, publications, Web sites and Web-based content management applications.

When she isn't overseeing projects at work, Jennifer can often be found running around McKinley Park or spending time with family and friends.

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Co-VP/Communications

In his first year as a board member for the AMASV, This e-mail address is being protected from spambots. You need JavaScript enabled to view it serves as co-VP/Communications alongside Jennifer Peterson. In this role, Amir focuses on effectively delivering AMASV's message across multiple channels including social marketing and email marketing.

In his spare time, Amir enjoys learning about new technologies, creative thinking, exercise, and spending time with his dog.

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VP/Collegiate Relations

This is This e-mail address is being protected from spambots. You need JavaScript enabled to view it 's first year with the AMASV Board of Directors, serving the role of VP of Collegiate Relations. By working with students at local colleges and universities, it is Jayce's goal to help local collegiate chapter members transition into the professional chapter of the AMA.

Jayce Treible obtained a Bachelors of Science in Business Administration and Marketing from California State University, Sacramento where he worked as a Marketing Assistant. After graduating, he worked briefly as a freelance marketing and product campaign creator for the home improvement/sales industry. In 2008 he joined C2 Consumer Research where he is currently a Research Consultant in the Market Research industry. At C2 Consumer Research he manages and executes research studies from discovery to validation and has worked with such clients as Clorox, GoDaddy.com, Walmart (through TMP Worldwide), Target (through TMP Worldwide) and Enterprise Rent-a-Car.

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VP/Corporate Support

This e-mail address is being protected from spambots. You need JavaScript enabled to view it serves as VP/Corporate Support for the AMASV. In this role, David is responsible for cultivating corporate partnerships and affiliations—working to recruit, retain and develop mutually beneficial relationships with businesses and marketers in the Sacramento Valley for the enrichment of the chapter, its members and its partners.

David has been a market analyst for VSP Global, parent of VSP Vision Care, for five years. He conducts strategic marketing research, provides strategy development for the leadership team, and monitors the marketplace for competitive developments and new marketing trends.

In his spare time, he enjoys ocean fishing, hiking, camping, cooking, exercising, and entertaining.

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VP/Finance

In his third year as VP of Finance on the Board of Directors for AMASV, This e-mail address is being protected from spambots. You need JavaScript enabled to view it is a Staff Associate with Gilbert Associates, a local accounting firm which specializes audit and tax work for non-profit organizations, governments, employee benefit plans, and privately-held businesses.

When Joseph isn't performing audit work or financial oversight for the organization, he is spending time with his wife and his two beautiful daughters.

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VP/Records

This is This e-mail address is being protected from spambots. You need JavaScript enabled to view it 's second year serving on the AMASV Board of Directors — as VP/Records. Alyssa continues to be excited to be involved with the AMA again; in college she served on the Collegiate Board of Directors for Chico State AMA.

Alyssa is currently the Business Development Manager at Lionakis, an architectural and engineering firm. A firm with over 210 employees that has been in the Sacramento region for over 100 years, her responsibilities include managing client relationship, management systems, metrics, managing the interview process with clients and developing marketing plans and budgets.

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