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Monthly Luncheons

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Coming Wednesday, September 08, 2010

Retail Marketing in a Downturn

How to Reach Buyers and Build Your Brand

Mike Wilson, enterprise vice president of marketing for Sleep Train

With today’s lingering recession and more competition for consumers’ dollars than ever, retailers must think differently about how to reach buyers and achieve brand loyalty. Discover Sleep Train’s secrets for delivering exceptional customer service, adhering to sound marketing principles and giving back to the community.

Mike of Sleep Train will share the company’s approach to marketing and its strategies to survive the current economic challenges facing retailers. Learn how the mattress retailer recognized a change in its business before the downturn and the steps it took to weather the economic storm.

What you’ll learn:

  • Strategies for reaching buyers
  • How to evolve your brand
  • How to utilize cause marketing
  • Methods of measuring success
When:
11:30 - 12:00 Registration & Networking
12:00 - 1:15 Lunch & Interactive Session

Where:
Delegata, 2495 Natomas Park Drive, Suite 200, Sacramento
Price:
  • Members:
    $20 with RSVP by 5 p.m. September 03
    $25 at the door
  • Guest:
    $25 with RSVP by 5 p.m. September 03
    $30 at the door
  • Student:
    $15 with RSVP by 5 p.m. September 03
    $20 at the door
Presenters

Mike Wilson, enterprise vice president of marketing for Sleep Train

Mike Wilson is the Enterprise Vice President of Marketing responsible for setting and directing the advertising and communications strategies for Sleep Train Mattress Centers, Mattress Discounters West and Sleep Country USA. With over 240 stores in four states, The Sleep Train, Inc. is the largest specialty mattress retailer in the West and fourth largest in the United States. In 2009, The Sleep Train, Inc. grossed $300 million in sales.

Mike joined The Sleep Train, Inc. in 2007 after previously holding the position of Field Marketing Director for the Coors Brewing Company’s nine-state West Region. He has over 25 years of diverse marketing experience working on both the corporate and agency sides of companies such as Coors, The Integer Group, The California Lottery and the Muscular Dystrophy Association. Mike holds both an MBA and BS in Business Administration, Marketing from the California State University, Sacramento.