American Marketing Association Sacramento Valley

Monthly Luncheons

Coming Wednesday, August 13, 2008

From Black Hole to Big Return: Events that Build Business
Tracie Stafford, president and CEO of Exceptional Events, Inc.

Every year, U.S. businesses spend nearly $20 billion at trade shows and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question.

Through effective event marketing, a budgetary black hole can become your greatest lead and income generator.

Join us as events professional Tracie Stafford shares her most effective tools for carrying out every phase of a successful event marketing campaign. Her presentation will cover:

• What is “event marketing”?
• Event design
• Event promotion, advertising, and PR
• Measuring ROI
• Trends in event marketing

Make your next event (and every event) truly memorable by making it measurable. Register today.

When:

11:30 - 12:00 Registration & Networking
12:00 - 1:15 Lunch & Interactive Session

Where:

Sacramento Hilton, 2200 Harvard Street
@ Arden Way West and Business 80/Capitol City Freeway

Price:

Members:
$29 with RSVP by 5 p.m. August 8
$32 with RSVP after 5 p.m. August 8
$35 at the door

Guests:
$41 with RSVP by 5 p.m. August 8
$45 with RSVP after 5 p.m. August 8
$50 at the door

Students:
$28 with RSVP
$30 at the door

Speaker Bio:

Tracie Stafford is the President and CEO of Exceptional Events, Inc., an event marketing and planning firm based in Sacramento. She has worked in the communications and marketing field since 1988 for firms including Toshiba America, Oracle, and Netscape Communications.

Stafford has designed, produced and marketed hundreds of special events, conferences and tradeshows for organizations such as Ronald MacDonald House Charities, Sun Microsystems, Panda Software, The Magic Johnson Foundation, and others.

Formerly president of the National Association of Women Business Owners, she chairs the City of Sacramento’s Small Business Board and was appointed by Governor Schwarzenegger to the California Small Business Board. She also is on the Children’s Miracle Network Board. A married mother of four, Tracie Stafford is the reigning Mrs. California USA and the commercial spokesperson for The Healthy Marriage Project. She travels the country speaking on topics from domestic violence and child abuse prevention to event marketing and production.

Coming Wednesday, September 10, 2008

Small Agencies vs. Large Agencies: How to Gain Leverage and Stand Out From Competitors

Jim Hughes, Founder and Managing Director of The Brand Establishment

Coming Wednesday, November 12, 2008

Marketing Leadership Forum

Interactive Panel Discussion with C-Level Marketers