American Marketing Association Sacramento Valley

Monthly Luncheons

Coming Wednesday, March 10, 2010

Get Found with Search Engine Optimization

Kammy Burleson, President, YNot Web

Do you know why Google displays certain search results higher on the page than others? What are the difference between Google, Yahoo, and Bing?

Search Engine Optimization, or SEO, has long been perceived as mystical, technical voodoo. Luckily, it is not rocket science, but a fairly straight-forward promotional technique. Increase the visibility of your online marketing campaigns and web presence by incorporating some cost-effective SEO practices that you will learn during the presentation.

Come learn:

How to increase your visibility with your target audience by using SEO
How recent changes to search and social media affect SEO strategies
What SEO techniques you should be focusing on NOW
How to optimize your Social Media marketing campaigns
How good SEO practices will increase the effectiveness of your paid search marketing campaigns

When:

11:30 - 12:00 Registration & Networking
12:00 - 1:15 Lunch & Interactive Session

Where:

Delegata, 2495 Natomas Park Drive, Suite 200, Sacramento

Price:

Members:
$20 with RSVP by 5 p.m. March 5
$25 at the door

Guests:
$25 with RSVP by 5 p.m. March 5
$30 at the door

Students:
$15 with RSVP
$20 at the door

Speaker Bio:

Kammy Burleson is the President of YNot Web, an online marketing and web development firm that offers personalized web services. YNot Web helps businesses, organizations, and entrepreneurs get exposure and become highly visible on the web with results-driven, customized online marketing services such as web design, SEO, paid search, and social media. Kammy often speaks with business groups on topics related to online marketing & web technologies and is highly involved in NAWBO Sacramento, currently serving as membership chair for the 2009-2010 Board of Directors, as well as the Fair Oaks Chamber of Commerce, serving as a 2010 Board officer.

Coming Wednesday, April 21, 2010

Making Sense of Mobile Marketing

Presented by Bryce Marshall, Director of Strategic Services at Knotice.

Mobile marketing continues to be a hot topic for marketers. Making Sense of Mobile is perfect for anyone beginning to explore mobile marketing or looking for important information to make their current mobile efforts more meaningful to end users and more measurable for the bottom line.

Come learn:

How to combat the confusion around mobile marketing’s definition
What the mobile audience looks like
Some simple strategies you can easily implement to make current mobile efforts more meaningful to end users and more measurable for the bottom line.

When:

11:30 - 12:00 Registration & Networking
12:00 - 1:15 Lunch & Interactive Session

Where:

Delegata, 2495 Natomas Park Drive, Suite 200, Sacramento

Price:

Members:
$20 with RSVP by 5 p.m. April 16
$25 at the door

Guests:
$25 with RSVP by 5 p.m. April 16
$30 at the door

Students:
$15 with RSVP
$20 at the door

Speaker Bio:

Bryce Marshall is the Director of Strategic Services at Knotice and an active member of the American Marketing Association (AMA). An expert marketing strategist, Marshall creates powerful and profitable online marketing strategies for a wide range of companies from growing eCommerce firms to massive Fortune 200 companies. Marshall is especially skilled at creating multi-channel strategies for a wide range of companies.

In addition to his skills as a strategist, Marshall is a recognized mobile marketing expert with an established voice in the industry. He has been featured in several leading marketing publications and national publications including USA Today, MarketingProfs Read Write Web, Restaurant Hospitality and CRMBuyer.