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Home>Programs>Past Programs
Past Programs
2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002
2008
Monthly Luncheons
Wednesday, January 09, 2008
Creating Miraculous Results: Doing Well by Doing Good
“Yo Pal” Hal Elrod, co-founder, Global Empowerment Coaching, international speaker and best-selling author
Wednesday, February 13, 2008
Marketing Blueprints:
Replacing disconnected tactics with integrated campaigns
Mike Gospe, Marketing Strategist and Author, KickStart Alliance
Wednesday, March 12, 2008
Strategic Partnerships:
Joining Forces to Extend Your Reach, Resources and Return
Bruce Gerth, Marketing Partnerships, Sacramento Municipal Utility District
Wednesday, April 09, 2008
Effective Online Marketing: Developing and Deploying Your e-Tools Arsenal
Stephanie Chandler, e-business owner, author and “infopreneur”
Top
Special Events
Wednesday, March 05, 2008
The Workplace in 2015: Trends that Shape the Corporate Future
AMASV's first CMO-only SIG (Chief Marketing Officer-only Special Interest Group)
Kevin Wheeler, Global Learning Resources
2007
Monthly Luncheons
Wednesday, January 10, 2007
Enterprise Instant Messaging: The Next Best Thing Since Email
Jason Frankel, CEO, Coversant, Inc.
Wednesday, February 14, 2007
Is Your Business Inviting Identity Thieves to a Free Lunch?
Joanne McNabb, Chief, California Office of Privacy Protection
Wednesday, March 14, 2007
Branding in an Unbranded World
Dr. Kirthi Kalyanam, Author & Consultant
Wednesday, April 11, 2007
Strategic Marketing Plan in 60 Minutes
John E. Johnson, CEO & Co-Author, 60 Minute Strategic Plan, Inc.
Anne Marie Smith, President & Co-Author, 60 Minute Strategic Plan, Inc.
Wednesday, May 09, 2007
Marketing to Sports Fans From Driveway to Driveway
Andy Dolich, President, Business Operations, Memphis Grizzlies
Wednesday, June 13, 2007
Building a Powerful Prospecting Engine™:
Turning Inquiries Into Sales
Barry Lieberman, President, Advantage Plus Marketing Group
Wednesday, July 11, 2007
Successful E-Mail Marketing: Producing Impact, Sales and ROI
Wednesday, August 08, 2007
Speed Marketing: Focusing on the Road Ahead
Wednesday, September 12, 2007
Taking Credit for the Wealth We Create
James W. Obermayer, Principal, Sales Leakage Consulting, Inc.
Wednesday, October 10, 2007
Marketing and Philanthropy: A Good Match
Charles Ansbach, President, Ansbach & Associates
Wednesday, November 14, 2007
“Follow the Money”
Measuring Your Way to Boardroom Respect
Gordon Hochhalter and Bob Goranson, Partners, Mobium Creative Group
Wednesday, December 12, 2007
Flying High In the Wake of Brand Crisis: The JetBlue Story
Bonus: Win a free flight!
Jace Hieda, Western Region Sales Coordinator, JetBlue Airways
Top
Advanced Seminars
Thursday, April 26, 2007
Legal do's and don'ts for internet marketers
Friday, October 12, 2007
Brand and Get Rich: Strategies for Changing Perception Into Profits
Top
Special Events
Thursday, March 08, 2007
2007 Dottie Awards
Thursday, May 31, 2007
Night Out at Raley Field
2006
Monthly Luncheons
Wednesday, January 11, 2006
Effectiveness of Mixed Media vs. Single Media Advertising Campaigns
Sean Clark, Senior Vice President of National Marketing Radio Advertising Bureau (RAB)
Thursday, February 09, 2006
An AMASV Profile in Marketing Excellence
Secrets of a Serial Entrepreneur: How to Go from Idea to Reality
Trong Nguyen, Co-Founder of World of Good Tastes, Co-Founder of La Bou Bakeries & Cafés
Wednesday, March 08, 2006
The On-Demand Marketer's Guide to the True ROI of Interactive Media
Jim Bonfield, Founder, EyeballFarm Interactive Media
Jeff Tarbell, President, ATM Mortgage and Host of Talkin' Money on KHTK
Wednesday, April 12, 2006
Marketing Intangibles:
Service Marketing Challenges & Insights
Merilee Marsh, Marketing Consultant, Professional Speaker
Wednesday, May 10, 2006
Behind the Scenes:
Reinventing the Corporate Identity of Sacramento’s Largest Law Firm
Joy Baltaxe, Marketing Director, Downey Brand
Wednesday, June 14, 2006
Waiting for Your Cat to Bark:
Persuading Customers When They Don't Respond to Traditional Marketing
Bryan and Jeffrey Eisenberg, Co-Founders, Future Now, Inc.
Wednesday, July 12, 2006
New Internet? I'm Still Figuring Out How to Harness the Old One!
geof lambert, Chairman, California IPv6 Task Force (The New Internet)
Wednesday, August 09, 2006
Speed Marketing: A Catalyst of Synergy and Success
Facilitated by Merilee Marsh
Wednesday, September 13, 2006
The Ten Commandments of Word-of-Mouth Marketing
Gary Stein, Director of Strategy, AMMO Marketing
Wednesday, October 11, 2006
The Risk Factor:
Nurturing On-Demand Creativity in the Midst of Change
Molly Stuart, Director, Greater Sacramento Small Business Development Center
Wednesday, November 08, 2006
2006 CEO Marketers’ Forum:
Innovations in Marketing
Moderated by Dan Kennedy, Author & Publisher, Sacramento Business Journal
Wednesday, December 13, 2006
Are You Zagging or Lagging?
Marty Neumeier, President of Neutron
Author of ZAG: The #1 Discipline of High-Performance Brands
Top
Advanced Seminars
Tuesday, June 06, 2006
10 Success Factors that will Transform Your Company’s Email Strategy from Good to Great
Joel Book, Director of eMarketing Strategy, ExactTarget
2005
Monthly Luncheons
Wednesday, January 12, 2005
Perspectives on the Road to Recovery:
Trends in the Sacramento Region and Beyond
Ken Kuchman, Vice President, PKF Consulting
Wednesday, February 09, 2005
Focus on Focus Groups:
The Who, What, Why, Where and How
Hugh Miller, Opinions of Sacramento;
Ellen Schaefer, Group Works
Joyce Snell, Snell Associates
Jennifer Franz, JD Franz Research, Inc
Charlie Weiss, CPR, Moderator
Wednesday, March 09, 2005
The Marketing of Thomas Kinkade
Terry Sheppard, Owner Storyteller Productions; formerly VP of Media Arts
Wednesday, April 13, 2005
I Can't Get No (Customer) Satisfaction
Tom Jas, Research and Evaluation, SMUD
Wednesday, May 11, 2005
Draft 1: How to succeed in business without really trying.
Draft 2: How to succeed in marketing without really trying.
Perfect: How to succeed in marketing without really crying!
Scot Crocker, President, CEO, Crocker/Flanagan
Wednesday, June 08, 2005
If You Build It, They Will Come ... But Only If It Is Excellent!
Jane Hill, Executive Director, Sacramento Philharmonic Orchestra;
Rod Gideons, Executive Director, Sacramento Opera
Kerri Warner, Executive Director, Sacramento Ballet
Buck Busfield, Producing Artistic Director, B Street Theatre
Moderated by Ruth Rosenberg, Arts Stabilization Consultant, Sacramento Metropolitan Arts Commission
Wednesday, July 13, 2005
The Best Way to Increase Your Sales
Four Proven Steps to Develop the Most Compelling Answers to Why Your Prospects Should Buy Now!
Michael Cannon, Founder and CEO, Silver Bullet Group, Inc.
Wednesday, August 10, 2005
THE ART OF CONSULTATIVE COLD CALLING
AKA: I’d Rather Have a Root Canal Than Make a Cold Call
Shawn Greene, Author & Consultant, Savage and Greene
Wednesday, September 14, 2005
RELEVANCE BY DESIGN
Variable data personalization in print, email, and Web communications
Tom Conley, President, LectraMedia
Teri Paulus, Agency & Broker Liaison, LectraMedia
Wednesday, October 12, 2005
CUSTOMER EXPERIENCE COUNTS
Dramatically improve profits and perfect your product or service with CEM
Amy Fritz, Founder and Principal of Strategic Dialougues
Dianne Azevedo, Principal of On Value
Wednesday, November 09, 2005
WHAT'S MARKETING GOT TO DO WITH IT?
An AMASV Interactive Forum on When, Why and How Marketing Matters
Dan Kennedy, Author (“The Cooking School at Z”) and Publisher, Sacramento Business Journal
Don Sacco, former CEO, BlueCross/BlueShield of Oregon
Bill West, CFO, Dunmore Homes
Cynthia Sommer, VP Marketing, PRIDE Industries
Bob Wood, CTO Calnet Bank
Wednesday, December 14, 2005
MARKETING MASTERMIND:
A CATALYST FOR SYNERGY AND SUCCESS
An AMASV Interactive Forum. Marketers love sharing ideas and opinions and learning from the experience of others. Here’s your chance to do just that.
Top
Advanced Seminars
Thursday, March 17, 2005
Creativity in the Crunch: Harnessing the Power of On-the-Fly Ingenuity
McNair Wilson, Emperor of Imaginuity and Former Disney Imagineer
Friday, May 20, 2005
Taming the Sales Beast Within: What Every Marketer Must Know
Ron Hubsher, Sales Optimization Group
Thursday, June 16, 2005
Search Engine Marketing: What's Next?
Jamie Low, Search Engine Marketing.com
Thursday, October 27, 2005
Getting Creative with Copyright and Trademark: What Every Marketer Must Know
Top
Special Events
Thursday, April 07, 2005
2005 Spring Wine Tasting
Top
Workshops
Wednesday, April 27, 2005
The Brand Gap Workshop with Marty Neumeier
April 27 or 28 (two dates available), presented by the AMASV Educational Foundation
2004
Monthly Luncheons
Wednesday, January 14, 2004
The New Rules for Faster Profit Growth
Bruce Onsager, Principal, The Cambridge Group
Wednesday, February 11, 2004
Marketing Tactics You Can Use to Increase Sales . . . Now
Mitchell Goozé, author of
Wednesday, March 10, 2004
Overcoming Obstacles to Building Closer Customer Relationships
Becky Carroll, Senior Consultant, Peppers and Rogers Group
Wednesday, April 14, 2004
How to Change Behavior:
Lessons from Social Marketers
Colleen Stevens, Chief, Media Campaign / Tobacco Control, CA Dept. of Health Services
Tim Hart, Director, Communications / No. California American Cancer Society
Darryl Young, Director, CA Dept of Conservation / CA Recycling Campaign
Moderated by Jean Wiley, Principal, Wiley Design, Inc., Past President, AMASV
Wednesday, May 12, 2004
Recreating Brand Lodi in the World of Wine
Stuart Spencer, Program Manager, Lodi-Woodbridge Winegrape Commission
Wednesday, June 09, 2004
Profile in Marketing Excellence
Richard Sweet, Senior Director, Marketing and Sales Southwest Airlines
Wednesday, July 21, 2004
Inside the Mind of the Customer
Rich Mironov, VP Marketing AirMagnet, Inc.
Wednesday, August 11, 2004
Revenue Rocket:
Partner Marketing Strategy
John Addison, President of OPTIMARK
Wednesday, September 08, 2004
Selling to the Old Brain™
Patrick Renvoisé, President, SalesBrain
Wednesday, October 13, 2004
Discover Gold
The Marketing of Sacramento
Leonard Hoops, President & Chief Marketing Officer, Sacramento Convention & Visitors Bureau
Wednesday, December 08, 2004
Life in The Slow Lane:
Dramatic Changes in Consumer Trends
Mary Beth Garber, President of the Southern California Broadcasters Association;
John Hegelmeyer, Western Manager, Advertiser/Agency Services Arbitron Inc.
Top
Advanced Seminars
Wednesday, January 28, 2004
CAN-SPAM… What CAN You Do? — Marketing and the CAN-SPAM Act of 2003
Jeffrey S. Galvin, Lawyer, Downey Brand LLP
Wednesday, March 24, 2004
Competitive Intelligence for Market Advantage
Don Baul, Independent Consultant
Friday, April 30, 2004
Pricing Tactics for Strategic Marketing
Scott Davis, Strategic Marketing Decisions
Wednesday, May 26, 2004
Energize Your Communications with Sentence Aerobics!
Linda Vanderwold CSP, Founder of VanWrite
2003
Monthly Luncheons
Wednesday, January 08, 2003
Bring the World to your Web Site!
Jamie Low, SearchEngineMarketing.com
Wednesday, February 12, 2003
An AMASV Profile in Marketing Excellence
Dale Carlsen, Sleep Train Mattress Centers
Wednesday, March 19, 2003
Facing & Fixing the Revenue Crisis in Corporate America
Tom Osenton, CEO of Customer Share LLC, Author, Business Strategist
Wednesday, April 09, 2003
Marketing Within the Law
Jeff Galvin, Esq., Partner, Downey, Brand, Seymour & Rohwer
Wednesday, May 14, 2003
Creativity and Innovation in Marketing:
Taking the Next Hurdle
C. McNair Wilson, Author, Founder, Imaginuity Unlimited; Former Walt Disney Imagineer
Wednesday, June 11, 2003
Maximizing Success for Your Direct Marketing Campaign:
Getting the Most Out of Direct Mailing Lists and the List Industry
Stephen G. Scruton, Senior Vice President ChoicePoint Precision Marketing, Inc
Wednesday, July 09, 2003
AMASV Profile in Marketing Excellence:
Vision Service Plan
Kate Renwick-Espinosa, VP of Marketing, Vision Service Plan
Wednesday, August 13, 2003
Top 10 Rules for Rolling Out New Products
Kathy Gogan, General Partner with Topline Strategy Group
Wednesday, September 17, 2003
Back to the Basics: Branding Differentials
Paul McClure, Glass McClure Advertising
Wednesday, October 08, 2003
Technology and Marketing Communications: Keeping the Human Touch in a High-Tech World
Alice Jacobs, Ed.D, MBA
Monday, December 01, 2003
Second Annual AMASV Networking Bash
Top
JavaTalk
Sunday, June 01, 2003
Beyond the Logo: Creating Branding Connections Through Integrated Design
Jean Wiley, Principal, Wiley Design
2002
Monthly Luncheons
Wednesday, January 09, 2002
A Profile in Marketing Excellence The Sweet Taste of National Success:
Shari's Berries
Chris Ewing, Co-Founder and VP of Corporate Development
Wednesday, February 13, 2002
Power & Politics:
What's Marketing Got to Do With It?
Julie Marengo, Political Marketing Consultant
Mike Madrid, Political Marketing Consultant
Robert Stutzman, Political Marketing Consultant
Carrol Wills, Political Marketing Consultant
John Davis, Moderator, AMASV Resident Marketing Experts
Wednesday, March 06, 2002
Demystifying ROI with the Web:
5 Key Components You Must Know to Make an Impact
Bill Schneider, Product Marketing Manager, WebTrends
Wednesday, April 10, 2002
Managing the Complex Sale
Chris McClain, Siebel Systems
Wednesday, May 15, 2002
Revolutionary Customer Care
Betsy Sanders, Sanders Partnership, Former VP and General Manager of Nordstrom
Wednesday, June 12, 2002
FAME in Marketing:
Gaining Ground with Guerrilla Publicity
Jill Lublin, author of Guerrilla Publicity
Thursday, July 25, 2002
How Media Spin Impacts Marketing and Communication Trends
Joint Event with IABC, PRSA and SPRA
Charles Wiley, veteran war correspondent, journalist, and media advocate
Wednesday, August 14, 2002
Profile in Marketing Excellence:
Saturn Corporation
Scott Roberts, Saturn Corporation
Thursday, September 12, 2002
366 Days Since 9-11:
A Year In Retrospect
Carroll Wills, California Professional Firefighters Association
James Whillock, Patterson Travel
Bill Baumann, Tower Records
Dr. Rebecca Cameron, CSUS Neil Curchin
Sutter EAP Program Moderator: David Cobia
Wednesday, October 09, 2002
AMASV Profile in Marketing Excellence - WellsFargo.com:
Harvesting Customer
Touchpoints to Drive Multichannel Marketing
Wednesday, December 11, 2002
The 1st Annual AMASV Holiday Networking & Member Benefits Bash!
Top
Advanced Seminars
Thursday, February 28, 2002
Creativty and Innovation in Marketing: Recapturing Your Creative Spirit
C. McNair Wilson, Founder of Imaginuity Unlimited, Former Disney Imagineer
Thursday, March 21, 2002
Perspectives in Market Leadership
John Davis, CEO, Brand New View
Top
Interactive Forums
Wednesday, February 13, 2002
Creativity in the Crunch: Harnessing the Power of On-the-Fly Ingenuity
McNair Wilson , Emperor of Imaginuity and Former Disney Imagineer
Wednesday, June 12, 2002
It's For A Good Cause: What's Marketing Got to Do With It?
Panelists and Moderator TBA AMASV Resident Marketing Experts
Thursday, September 12, 2002
366 Days Since 9/11: A Year In Retrospect
Carroll Wills, California Professional Firefighters Association
James Whillock, Patterson Travel
Bill Baumann, Tower Records
Dr. Rebecca Cameron, Psychology Department, CSUS
Neil Curchin, Sutter EAP Program David Cobia, Moderato
Top
Special Events
Wednesday, November 13, 2002
Live @ The Ziggurat!
Dan Kennedy, moderator MarketingScot Crocker Bill Gleeson Kate Renswick Espinosa CEOs Libby Alumbaugh Todd Wille Dick Zellner
Top
JavaTalk
Thursday, March 14, 2002
Behind the Scenes of Direct Mail: LIVE @ AdMail West
Kathy Pescetti, Owner/Partner
Wednesday, June 26, 2002
Demystifying Broadcast Media Strategy
Spencer Williams, Chief Broadcast Strategist, Advertising Department
Wednesday, September 25, 2002
Amplifying Your Brand with Email Marketing
Judy Mikalonis, Verbulant Creative
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