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Special Events

Coming Tuesday, May 20, 2008

Green Marketing
Special Interest Group

Did you realize that, according to a recent Marketing News article (Going Green, 02/01/08), more than 25 million Americans categorize themselves as "Bright Green," meaning they "strongly agree" that they would pony up more greenbacks for greener products or products manufactured using environmentally-friendly companies? What's more, another 90 million Americans say they are the "cusp" of classifying themselves in the same "Bright Green" category.

Going green is not a fad; it's a new way of life and now is the time to figure out how to get your company to greener pastures with more earth friendly product manufacturing, marketing, and advertising practices to meet this demand and stay ahead of your competition.

Come out and meet your fellow earth-friendly marketers with our first-ever "Green Marketing" Special Interest Group (SIG), meeting. You'll not only get a chance to network with other marketers seeking insights into going green, but also hear from SMUD and other Green Marketing experts through both in person and possibly virtual presentations and informal chat.

It's two hours of networking, learning, and sharing how to get your company on the green path meeting the demands of an ever growing eco-friendly consumer base. Take advantage of the low cost for two-plus hours of networking, learning, and sharing, including coffee and breakfast snacks, provided by SMUD.

Don't miss it! This event is available only to the first 30 people that sign up. Don't hesitate if you are interested.

The Significance of SIGs:
SIGs provide AMASV members and their peers the opportunity to network and learn among professionals in like marketing disciplines or industries. Stay tuned for details as we launch SIGs related to direct marketing, branding, and more!