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Home>Resources>AMASV Articles
AMASV Articles
AMASV Member expertise is featured monthly in the Sacramento Business Journal Small Business section. Articles are targeted to the small business owner and typically follow the theme of our monthly luncheon.
To view an article, simply click on the link in the table below:
DATE |
TITLE |
AUTHOR |
| December 8, 2006 |
Consider customers' diversity, needs in holiday marketing plans |
Lynne Johnson |
| September 8, 2006 |
Be creative to get media coverage for your firm |
Ray Young |
| July 7, 2006 |
Power naps can refresh creativity in 20 minutes or less |
Judy Mikalonis |
| June 9, 2006 |
Marketing assumptions can tie company's hands |
Judy Mikalonis |
| May 12 , 2006 |
When reinventing your brand, start from inside |
Judy Mikalonis |
| March 3, 2006 |
New tools track success of ads |
Jim Bonfield |
| January 6, 2006 |
Chart how customers see you, then customize your ads |
Jim Love |
| October 28, 2005 |
Focus on collaboration, integration and accountability |
Judy Mikalonis |
| October 7, 2005 |
Marketing should serve as key touch point for clients |
Rebekah Donaldson |
| September 12, 2005 |
Use these tips to carefully craft your e-mail marketing |
Jim Love |
| August 5, 2005 |
Warm up your cold calls with thorough preparation |
Don Koenes |
| July 8, 2005 |
Connect your marketing principles to your sales efforts |
Business Journal |
| June 10, 2005 |
Beware of these three pitfalls to marketing excellence |
Judy Mikalonis |
| April 8, 2005 |
Make Recurring effort to keep your customers satisfied |
Susan Wheeler |
| February 4, 2005 |
Don't focus too much time and energy on focus groups |
Jim Love |
| January 7, 2005 |
Identify your rivals and show how they stack up |
Susan Wheeler |
| December 3, 2004 |
Build trust in your firm by helping customers save time |
Judy Mikalonis |
| November 5, 2004 |
Your customers determine the success of your brand |
Judy Mikalonis |
| September 3, 2004 |
Create a message linking your product and audience |
Tracie Stafford |
| August 13, 2004 |
Boost your marketing with the right strategic partner |
Judy Mikalonis |
| July 16, 2004 |
Follow these five guidelines to create indelible brand |
Debi Hammond |
| February 11, 2002 |
Linking politics, marketing |
Jehan Flagg |
| April 8, 2002 |
Newsletters by e-mail can key complex deals |
Judy Mikalonis |
| May 6, 2002 |
Some tips to keep your customers happy |
Jean Wiley |
| June 10, 2002 |
Shoestring budget need not kill off promotional effort |
Janet Moranda |
| July 15, 2002 |
Keep lists to be ready for crisis response |
Ingrid Lundquist |
| August 19, 2002 |
Find hidden opportunities in a slow economy |
Debi Hammond |
| September 9, 2002 |
Client contact and reduced risk are keys after 9/11 |
Susan Wheeler |
| October 7, 2002 |
E-commerce can be effective marketing |
Pamé Rose-Bates |
| December 9, 2002 |
Measure your Web site's effectiveness |
Lynne Johnson |
| January 6, 2003 |
Content is key to Web sites |
Judy Mikalonis |
| February 10, 2003 |
Internal brand-building can boost service |
Jim Love |
| March 10, 2003 |
'Customer share marketing' can grow your revenue |
Spencer Williams |
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